網wang站zhan設she計ji中zhong背bei景jing圖tu是shi呈cheng現xian在zai用yong戶hu麵mian前qian最zui具ju視shi覺jiao衝chong擊ji的de元yuan素su，它ta帶dai給gei用yong戶hu的de體ti驗yan感gan是shi最zui強qiang的de，以yi前qian我wo們men看kan到dao的de隻zhi有you部bu分fen時shi尚shang潮chao流liu的de網wang站zhan才cai會hui特te別bie強qiang調tiao圖tu片pian的de視shi覺jiao效xiao果guo，但dan是shi現xian在zai幾ji乎hu所suo有you類lei型xing的de網wang站zhan都dou開kai始shi將jiang這zhe部bu分fen重zhong視shi起qi來lai，這zhe樣yang更geng容rong易yi向xiang客ke戶hu最zui直zhi接jie的de傳chuan遞di網wang站zhan的de主zhu題ti以yi及ji產chan品特色等。
在zai網wang頁ye設she計ji的de過guo程cheng中zhong，需xu要yao采cai集ji大da量liang的de圖tu片pian，但dan是shi收shou集ji到dao的de圖tu片pian風feng格ge多duo種zhong多duo樣yang，且qie不bu能neng直zhi接jie地di展zhan現xian出chu網wang站zhan的de主zhu題ti，這zhe時shi我wo們men要yao如ru何he去qu選xuan擇ze和he使shi用yong呢ne?
1、精準找圖
網(wang)頁(ye)設(she)計(ji)之(zhi)前(qian)，確(que)定(ding)好(hao)網(wang)站(zhan)的(de)主(zhu)題(ti)，以(yi)及(ji)要(yao)宣(xuan)傳(chuan)的(de)品(pin)牌(pai)，提(ti)取(qu)關(guan)鍵(jian)詞(ci)來(lai)尋(xun)找(zhao)圖(tu)片(pian)對(dui)象(xiang)，圖(tu)片(pian)無(wu)需(xu)太(tai)複(fu)雜(za)，最(zui)好(hao)能(neng)夠(gou)讓(rang)用(yong)戶(hu)一(yi)眼(yan)看(kan)出(chu)網(wang)站(zhan)想(xiang)要(yao)表(biao)達(da)的(de)主(zhu)題(ti)，例(li)如(ru)：企業宣傳電腦顯示器，以“畫質清晰，觸控”作為顯示器的關鍵詞，找到能突顯出產品功能的圖片最為最佳選擇。
2、選定風格
wangyeshejidezhengtifenggeyaoyizhi，zaixuanhaodetupianzhongtiaoxuanfuhewangzhanzhutidefengge，meiyizhongchanpindezhusetiaoyaoxietiao，zaituchuchanpintesedetongshibushimeidetiyan，xiamianshizaipingguoguanwangjiequdetupian，meizhangtupiannengchongfenzhanshibutongdechanpin，jiashangxuanchuancizhangxianchanpintese，yinuansetiaoweizhu，geirenyishuxindeganjiao。
3、圖片簡單化
youshihoutupiandechouxiangshiyizhongyishu，danzheyangchengdandefengxiangengdayixie，yinweibuyidingmeigerendoudongyishu，lingwaitupiantaifuzabuyidingshifengfudetixian，bunengqiaomiaodeshiyongwangwanghuishideqifan。yincizaixuanzetupianshijinliangjiandanhua，buyaorangyonghuqucaicetupiandehanyi，zuihaoyiyannengmingbaitupianxiangyaobiaodadeyisi。liru：下麵一張圖是蘋果官網上IPAD的宣傳圖，藝術且讓人充滿想象。但是如果對於不了解產品的人來說，並不知道這張配圖想要表達什麼，效果則會相反。
wangyeshejitupiandexuanzejiangjiudeshiduiwangzhanzongtifenggedeminruidu，yijiduichanpindeshenrulejiechengdu，zaishejizhiqianquedinghaofangxiang，zailiyongjidingdeguanjiancisouxuntupian，huodezuijiadedapeifangan，qiaomiaodezhuazhuyonghudezhuyili，biankeqingsongxuantuyongtu。
