不(bu)管(guan)互(hu)聯(lian)網(wang)發(fa)展(zhan)到(dao)什(shen)麼(me)階(jie)段(duan)，但(dan)圖(tu)像(xiang)作(zuo)為(wei)一(yi)種(zhong)多(duo)媒(mei)體(ti)形(xing)式(shi)將(jiang)在(zai)任(ren)何(he)時(shi)刻(ke)都(dou)有(you)發(fa)揮(hui)著(zhe)重(zhong)要(yao)的(de)作(zuo)用(yong)，尤(you)其(qi)是(shi)作(zuo)為(wei)一(yi)種(zhong)重(zhong)要(yao)的(de)視(shi)覺(jiao)元(yuan)素(su)是(shi)和(he)用(yong)戶(hu)直(zhi)接(jie)打(da)交(jiao)道(dao)的(de)界(jie)麵(mian)。而(er)圖(tu)像(xiang)的(de)應(ying)用(yong)在(zai)網(wang)站(zhan)中(zhong)越(yue)來(lai)越(yue)多(duo)樣(yang)化(hua)，其(qi)中(zhong)使(shi)用(yong)大(da)圖(tu)作(zuo)為(wei)網(wang)站(zhan)的(de)背(bei)景(jing)和(he)主(zhu)題(ti)形(xing)象(xiang)被(bei)越(yue)來(lai)越(yue)廣(guang)泛(fan)使(shi)用(yong)，因(yin)為(wei)使(shi)用(yong)大(da)圖(tu)更能夠創造具體的場景，提高用戶體驗的真實感，這就和為什麼很多人喜歡去電影院看電影而不願意一種坐在電腦前看著顯示器是一樣的，因為電影院的大屏畫麵更具真實感，更能夠將用戶帶入到真實的劇情當中。同時，在早期隻有那些潮流時尚的網站才使用大圖作為網站展示圖現在也慢慢演變到各種各樣類型的網站，特別是企業的品牌推廣和產品宣傳，網站使用大圖形式越來越被當成是一種高大上。
那na麼me，在zai網wang站zhan的de設she計ji中zhong，我wo們men也ye可ke以yi使shi用yong這zhe種zhong方fang式shi來lai展zhan示shi網wang站zhan的de主zhu要yao內nei容rong，因yin為wei圖tu片pian總zong數shu比bi枯ku燥zao的de文wen字zi更geng加jia生sheng動dong形xing象xiang。但dan是shi，有you人ren會hui說shuo我wo們men網wang站zhan需xu要yao很hen多duo圖tu片pian，而er且qie網wang絡luo上shang搜sou索suo的de圖tu片pian往wang往wang都dou太tai多duo了le，質zhi量liang好hao的de又you不bu多duo，符fu合he自zi己ji網wang站zhan品pin牌pai需xu求qiu的de就jiu少shao之zhi又you少shao了le，所suo以yi網wang站zhan的de大da圖tu設she計ji就jiu需xu要yao我wo們men用yong心xin去qu琢zhuo磨mo和he發fa現xian，再zai加jia上shang不bu斷duan實shi踐jian才cai能neng將jiang大da圖tu設she計ji更geng加jia巧qiao妙miao地di應ying用yong到dao網wang站zhan的de設she計ji當dang中zhong。
第di一yi，網wang站zhan的de大da圖tu應ying當dang與yu主zhu題ti內nei容rong一yi致zhi。這zhe一yi點dian比bi較jiao容rong易yi理li解jie，很hen多duo人ren可ke能neng會hui說shuo，在zai網wang站zhan上shang找zhao幾ji張zhang比bi較jiao有you視shi覺jiao衝chong擊ji的de圖tu片pian來lai展zhan示shi就jiu可ke以yi了le，認ren為wei圖tu片pian足zu夠gou吸xi引yin人ren就jiu是shi不bu錯cuo的de大da圖tu，但dan這zhe往wang往wang會hui給gei人ren牛niu頭tou不bu對dui馬ma嘴zui的de感gan覺jiao，盡jin管guan圖tu片pian給gei人ren的de效xiao果guo多duo好hao，但dan是shi用yong心xin觀guan察cha的de用yong戶hu就jiu會hui發fa現xian你ni的de圖tu片pian純chun粹cui隻zhi是shi娛yu樂le或huo者zhe廣guang告gao，完wan全quan和he網wang站zhan的de主zhu題ti搭da不bu上shang邊bian。所suo以yi，對dui於yu網wang站zhan的de大da圖tu，應ying該gai把ba讓rang圖tu片pian所suo表biao達da的de含han義yi和he網wang站zhan的de主zhu題ti或huo者zhe產chan品pin相xiang一yi致zhi。比bi如ru，我wo們men可ke以yi通tong過guo一yi些xie情qing景jing式shi的de圖tu片pian來lai反fan映ying網wang站zhan的de主zhu題ti，再zai在zai圖tu片pian上shang加jia上shang關guan鍵jian詞ci或huo者zhe關guan鍵jian句ju的de修xiu飾shi，就jiu可ke以yi很hen形xing象xiang地di提ti煉lian出chu網wang站zhan的de主zhu題ti。如ru下xia圖tu，是shi國guo外wai某mou個ge提ti供gong文wen件jian雲yun存cun儲chu的de服fu務wu商shang網wang站zhan，從cong圖tu片pian上shang的de表biao達da我wo們men可ke以yi看kan出chu這zhe個ge網wang站zhan提ti供gong的de服fu務wu是shi讓rang你ni的de所suo有you文wen件jian可ke以yi隨sui時shi隨sui地di地di被bei使shi用yong，圖tu片pian上shang的de飛fei機ji和he雲yun朵duo，就jiu代dai表biao著zhe這zhe些xie文wen件jian是shi存cun儲chu在zai雲yun端duan。
第di二er，網wang站zhan的de大da圖tu應ying該gai具ju備bei統tong一yi的de風feng格ge。把ba大da圖tu作zuo為wei網wang站zhan的de一yi種zhong宣xuan傳chuan形xing象xiang，那na麼me在zai大da圖tu的de設she計ji上shang就jiu應ying該gai樹shu立li一yi定ding的de品pin牌pai形xing象xiang，簡jian單dan說shuo就jiu是shi圖tu片pian應ying該gai有you一yi定ding的de規gui範fan。例li如ru，我wo們men可ke以yi把ba這zhe些xie大da圖tu設she計ji成cheng統tong一yi風feng格ge的de、juyoutongyangsetiaohuozhemobandetupian。ruxiatushimeizumeilanshoujidedatu，congsetiaoshangwomenhenrongyifaxian，zhexietigongxuanchuandetupianzaisetiaoshangdouheshoujimingyiyangjiejinlansesetiao，tongguozheyangdefenggedetupian，yonghujiuhuiduiwangzhanyouyidingyinxiang，yikandaoguanggaotupianjiuhuibijiaorongyixiangqizhekuanshoujidemingzi。
disan，wangzhandedatushejiyingrongruwenhuahejiazhiyuansu。wangzhandedatuxuanchuandebudandanshichanpinbenshendewaiguan，gengyinggaibawangzhanhuochanpinpinpaideneizaihanyibiaodachulai。zaiwangzhandedatuzhong，jiangwangzhandepinpaihuozhejiazhiguantixianchulaihuirangyonghuyinxianggengjiashenke，ruxiatu，shimougeweidianyingdeguanggaoxuanchuandatu，congtupianzhongwomenyixiazijiunengmingbaizhezhangguanggaotuzhongdeweidianyingdejiazhijiushiranggengduoderenlaikandaohaodedianying，zhiyuruhezaitupianzhongrongruwenhuahejiazhiyuansu，zexuyaogousizheyouzugoudechuangyi，yeyaoshejizhenenggoujingxinqiaomiaoditihuiwangzhandehexinjiazhi。
總zong之zhi，大da圖tu作zuo為wei網wang站zhan的de一yi種zhong有you效xiao的de宣xuan傳chuan方fang式shi，特te別bie是shi把ba這zhe些xie大da圖tu當dang成cheng網wang站zhan的de直zhi接jie視shi覺jiao元yuan素su，甚shen至zhi完wan成cheng當dang成cheng網wang站zhan的de主zhu屏ping幕mu或huo者zhe背bei景jing，可ke以yi有you效xiao地di抓zhua住zhu用yong戶hu的de眼yan前qian，讓rang用yong戶hu仿fang佛fo置zhi身shen於yu網wang站zhan的de真zhen實shi場chang景jing當dang中zhong。作zuo為wei網wang站zhan的de設she計ji者zhe和he運yun營ying者zhe，必bi須xu要yao了le解jie網wang站zhan的de背bei景jing和he價jia值zhi，能neng夠gou對dui網wang站zhan或huo產chan品pin有you深shen入ru的de理li解jie，並bing充chong分fen利li用yong設she計ji師shi的de精jing心xin手shou法fa，把ba網wang站zhan的de內nei容rong、主題和價值融入到網站的大圖中。
